Jang Junyoung - Industrial designer based in seoul. Specialized product design and interactive experiences.
T +82 10 2717 2705
Client - LG Display
This work is designed to effectively communicate transparent display panels, the future strategic business of 'LG Display'. We tried to actively communicate the technology of lg display at CES. I tried to actively communicate the technology of lg display at CES. I wanted to show it on TV in the form of finished product rather than simply showing the display panel only. Normal TV can hide all parts on the back of the display, but Transparent display should be left behind. I found a way to hide the control board and used the space on the bottom stand to complete the slick image. The stand rises at a low angle from the front to the rear. Both pillars organically connect the panel to the stand, and the inner shape is designed organically so that the stand does not feel getting bolder. This effectively placed the control panel on the stand. Because it is a product that requires panel replacement, it has to be 100% assembled and disassembled. The number of screws exposed to the exterior of the product except the floor is only two, and the screw holes on both sides of the display frame are closed by ‘magnetic sus’.